TFL Next

TFL Next - Audience Design 2021

Call for applications closed!

Online workshop addressed to international film, media and digital professionals.


TARGET PARTICIPANTS: international film professionals interested in gaining hands-on experience in the creation of innovative audience engagement strategies for film projects in the development or pre-production stage.

DURATION: Online workshop divided into 2 sessions. First session from October 18th to 22nd; second session at beginning of November.

FEE:  1.500 Euro (+VAT, if due)



TFL Next – Audience Design is an online intensive workshop addressed to international film, media and digital professionals wishing to gain solid hands-on experience within a workshop framework, creating audience engagement strategies for feature film projects in various stages of development. The workshop aims at sharing insights and tools into steps that help build a concrete strategy to later support a film’s sales and distribution.

4 Audience Designer trainees will work as a group and individually on feature film projects awarded with the TFL Audience Design Fund and the Audience Design Award – by WCF Europe & TFL.

Together with the film teams (producer & director) and their tutors, the TFL Next – Audience Design participants will develop and draft an innovative audience engagement strategy to inspire the film's future distribution.

Participants will understand how audience engagement in the development and later promotion of a film is an important part of the new film production and distribution landscape. Reaching and communicating with possible audiences at an earlier stage is an aspect that benefits from being explored within a multi-angle approach


TFL Next – Audience Design is aimed at film, media and digital professionals from all over the world, interested in gaining an insight into audience design strategies.

The working language of all workshops, meetings and events is English; thus, a good knowledge of English is essential in order to participate.

The project awarded with the Audience Design Award – by WCF Europe & TFL as well as the 4 Audience Designer trainees will be announced by the end of August.


Course participation fee: 1.500 Euro (+VAT, if due).

TorinoFilmLab doesn’t provide any scholarships for this workshop. In many countries, public institutions make scholarships available for this kind of training.



The requested materials – to be submitted all together in one PDF, and all in English – are:

- an updated CV including a short summary biography (max. 2 pages)
- a motivational letter – why do you want to take part (max. 1 page)
- a short text about what the workshop can give you in your current/future line of work, how you understand Audience Design & what your experience brings to the group work (max. 1 page)
- examples of previous work and/or links to websites/images/videos (if available)

Applications that don’t respect the above-listed criteria will be rejected.


Please click on the “Apply Now!” button in the right-side column of this page to access the on-line application form and submit your materials. Before starting the application process, you will need to create an account on the TFL Visitor Page.

Deadline for applications: August 6th, 2021.

The list of selected participants will be communicated by the end of August.

For more information please contact:

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