TFL Audience Design Fund

The TFL Audience Design Fund is a € 45,000 grant to support films at the distribution stage through the implementation of innovative audience engagement and outreach strategies. The Fund is dedicated to international co-productions in post-production stage - feature, creative documentaries, and animation, over 60 minutes - and is intended to improve the worldwide circulation of films by encouraging projects to explore new synergies between theatrical and digital distribution, as well as develop innovative ideas to engage local and international audiences. 

The AD Fund targets films planning to be distributed in at least two territories, one of which theatrical. The aim is to provide the tools to go beyond traditional film marketing and distribution, using storytelling as a driving force to activate wider audience groups.

To help projects identify and engage their right target audiences and create successful and sustainable distribution plans, the TFL Audience Design Fund also includes an online Audience Design consultancy. The film team will work with Audience Designers creating a tailored Audience Design Strategy to maximize the impact of the film internationally and enhance its distribution across different territories. The Strategy will cover different channels for distribution across all relevant media. During the consultancy, the film team and audience designers will identify the team’s key goals and the project’s most relevant and desired audiences, define the film’s positioning for each territory and platform, and outline concrete ideas for specific actions to support audience engagement locally and worldwide. 

The Fund has been created thanks to Creative Europe – MEDIA sub-programme support to International Co-production Funds.

In the picture: a still from the supported project CITY OF WIND by Lkhagvadulam Purev-Ochir.