Lamar Hawkins has spent decades making his mark in European advertising. Starting out in Paris, where he first fell in love with film craft and storytelling, he settled in Switzerland in the 2000s and co-founded MYGOSH.co in 2019. The team has since picked up awards from Cannes to Tokyo, working across live-action, CGI, animation, and digital content. Now, he is taking that craft beyond the 30-second spot and into long-form scripted and unscripted production