Greta was born and raised in Venice, Italy, and she currently works as the head of business and legal affairs for Vivo film, an award-winning independent production company based in Rome. She has also been working in the field of Audience Design for years, collaborating with TorinoFilmLab in numerous projects, including the marketing strategies of the multi-award winning "The Wound" (John Trengove, 2017), the Locarno Film Festival’s winner "A Land Imagined" (Yeo Siew Hua, 2018) and holding workshops in Torino, Sao Paulo, Brazil, and Beirut, Lebanon. She pursued a degree in English and Film Studies in Scotland and a master in Film Studies at Columbia University, New York, where she lived for 3 years. In NY she mainly worked for Film Presence, specializing in strategic outreach and crowdfunding campaigns for which she researched potential audiences and contacted key associations for the promotion of different films, ranging from documentaries ("Citizenfour") to fiction ("Miles Ahead"), and the New York Film Festival.
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