Thomas is a 30-year-old film director in contemporary Athens. His great talent can only be matched by his infuriating arrogance, so when his first film tanks, Thomas finds himself humiliated and swamped in debt. Thomas’ life utterly sucks, until he sees the light in the face of an almighty producer, Max. The thing is, Max produces meat.
In fact, he is the biggest producer of pork meat in Europe, and he informs Thomas that they have found that pigs are sensitive to images and sound. What we call movies. Their response to the movies affects the hormones that they produce and if you show them the appropriate movie just before you kill them you can have meat with a divine taste.
In their research to find the perfect movie, they discovered that Thomas’ failed first film was highly appreciated by his farm pigs.
This is why Max needs Thomas to direct the ultimate “pig movie”.
Is it a tacky joke? A scientific revolution? Or a true artistic calling?
Thomas, hesitant at first, but in need of money, accepts the job.
Throughout the process, he will fall in love with an ingenious female scientist that works in the lab, Margarita, and, thanks to her, he will end up making his most personal film. That is – a total failure with the pigs.
Devastated, he will have to get back to his roots, in order to reinvent himself and discover what it really takes to give pork a taste of heaven.