TFL Extended - Audience Design Lab 2025

Call for applications closed!

An intensive workshop for film, media and digital professionals to gain experience on creating audience engagement strategies for feature film projects.

Main info

TFL Extended – Audience Design Lab is an intensive workshop addressed to international film, media and digital professionals wishing to gain solid hands-on experience on creating audience engagement strategies for feature film projects in various stages of development. The workshop aims to share insights and tools to build a concrete strategy in support of a film’s sales and distribution. The Lab focuses on developing abilities in audience analysis and crafting tailored plans for audience engagement to maximize the film’s potential during the distribution phase.

Up to 5 selected participants will work in group on the feature film project winner of the Audience Design Award, selected by the World Cinema Fund & TorinoFilmLab, with the aim of designing a strategy based on a deep analysis of the film’s strengths and challenges in relation to the potential festival run and distribution territories.

Working in collaboration with the film team (producers & director), the participants will be guided by a tutor to develop abilities in audience analysis and to build a strategy for audience engagement. The process will include the identification of core audiences and niches, the definition of relevant communication angles and the design of actions and promotional ideas to leverage the film’s assets. The Lab is completed by a session on digital marketing and social media, and will take advantage of AI tools to support the brainstorming process.

DURATION: from Mid-January until Mid-March 2025

DEADLINE FOR APPLICATIONS: Tuesday 12^thNovember 2024, at 4.00 pm CET

TFL Extended – Audience Design Lab 2025 is organised by TorinoFilmLab – Museo Nazionale del Cinema with the support of Creative Europe – MEDIA Sub-programme of the European Union and in partnership with the World Cinema Fund.

WHO CAN APPLY

Open to audiovisual professionals from all over the world interested in gaining practical experience in audience engagement strategies (for example, but not limited to, film distributors, sales agents, marketing managers, communication strategists, digital narrative writers, audience engagement specialists, online content developers, social media managers, creative producers etc.)

The working language of all workshops, meetings and events is English; thus, a good knowledge of English is essential to participate.

Applicants must confirm their full availability for all the workshops and the intermediate stages of collaborative writing of the strategy.

PARTICIPATION FEES & SCHOLARSHIPS

PARTICIPATION FEE
1,500 Euro (+ VAT, if due)
The fee covers training and partial meals during the workshops. Participants are responsible for their travel and accommodation costs.

Upon selection, participants must send proof of the payment within the following 2 days, to confirm their seat.

SCHOLARSHIPS
Our commitment is to guarantee accessibility to the TFL’s activities to as many talented participants as possible and to ensure diversity and inclusion through selection of projects/participants. Across TFL programmes, a limited number of scholarships - covering half of the participation fee - will be available for participants from racial and ethnic underrepresented groups and/or being from a country not providing scholarships for this kind of training, or participants in any other proven situation of need for financial support. We strongly encourage our applicants to research and apply for financial support within your national/regional funding bodies first, who may have bursaries and grants to cover the training costs.

WORKSHOPS & ONLINE SESSIONS

1^st online workshop: from 20^th to 24^th January 2025
2^nd residential workshop in Berlin from 12^th to 14^th February 2025 (full days) in the framework of the Berlinale Film Festival.

Collaborative strategy writing phase (online): second half of February – first half of March
Final online debrief session and strategy delivery: mid-March (half day)

HOW TO APPLY

The requested materials – to be submitted all in English – are the following:

One single PDF including:
- an updated CV including a short summary biography (max. 2 pages)
- a motivational letter – including why you want to take part, what the workshop can give you in your current/future line of work, how you understand Audience Design & what your experience brings to the group work (max. 1 page)
- a video presentation (maximum 2 minutes) in ENGLISH, please include the link in the PDF package.

One separate file including the following applicant's main data for communication purposes:
- first name and last name
- pronouns
- country and city
- e-mail and mobile phone
- social accounts, if any
- informal introduction with highlights about experience (500 characters spaces included)
- abstract of your motivation letter for communication purposes (200 characters spaces included)

DEADLINE FOR APPLICATIONS: Tuesday 12^thNovember 2024, at 4.00 pm CET

Applications that don’t include the above-listed materials will be rejected.

Please click on the "Apply Now!" button to access the application form and submit your profile. Before starting the process, you must create an account on the TFL Visitor Page (if you don’t have one yet).

For more information, please contact the project manager Greta Fornari: fornari@museocinema.it.

THE SELECTION

Listed down below the 6 professionals joining the Lab to deepen their audience design knowledge:

Jelle Beuger (Branding & Marketing Consultant, The Netherlands)
I’m thrilled for TFL Audience Design Lab 2025 and very much look forward to learning, connecting and sharing ideas with others passionate about this exciting profession.

Eleanor Debreu (Communication & Marketing Manager / Distributor, Norway)
I am thrilled to work alongside other film professionals at the TFL Audience Design Lab as we apply the skills and hone the strategies needed to boost audience engagement and promote arthouse cinema on the world stage.

Kasia Karwan (Film Distribution & Production Consultant, France)
Joining the TFL Audience Design Lab will help me refine strategies for connecting films with audiences. I’m eager to collaborate, share insights, and gain fresh tools to tackle engagement challenges.

Isabell Langvatn (Audience Design & Marketing Advisor, Norway)
Participating in the TFL Extended Audience Design workshop will enhance my skills in audience engagement, allowing me to offer more insightful guidance to Norwegian filmmakers and contribute to the success of the Norwegian film industry.

Darius Pippi (Creative Director / Designer, Brasil)
Designer and producer aiming to expand my skills in audience design, inspired by creating cultural experiences that can connect people and develop territories. Passionate about the details that are hard to notice.

Sigrid Saag (International Distribution Coordinator, Estonia)
I am looking to learn as much as possible to be able to apply the new tools in my everyday work. The aim is to change the mindset among the local film Industry into understanding that audience design is a crucial part of filmmaking.

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