Norma Cuadros González holds a Master's degree in International Business and Film from the University of Exeter and The London Film School. As a dedicated journalist and environmental activist, Norma is currently pursuing her PhD in Cultural Policy at the Centre for Cultural and Media Policy Studies. She was awarded the prestigious University of Warwick Chancellor's International Scholarship for her research on the role of women in the Latin American film industry, focusing on creating a more sustainable audiovisual sector.
Since 2013, Norma has been the driving force behind the Planet On Environmental Film Festival in Colombia. Throughout its eight editions, the festival has introduced over 100 audiovisual works. The event has attracted acclaimed international directors and established a platform for the emerging genre of environmental films.
Following the completion of her Master's degree, sponsored by Chevening, Norma has been at the forefront of discussions on green productions in Film and TV within the Colombian film industry since 2019. Though initially an unfamiliar topic within the national sector, her persistent efforts have raised awareness and made significant strides in this area. Norma has delivered keynote speeches at Ficci and BAM, COP16, and spearheaded the first research on sustainability in Colombia's national industry in 2020 – the first study of its kind in the country, funded by the Ministry of Culture of Colombia.
Norma's study is now a co-authored chapter titled 'The Sustainability Challenges in the Colombian Audio-Visual Industry' (González, N.C., Machicado, J., Buitrago, E.J.L) in the edited collection Film and Television Production in the Age of the Climate Crisis: Towards a Greener Screen (Kaapa and Vaughan, 2022, Springer). This collection highlights experiences from various countries where the film industry is actively seeking ways to reduce its carbon emissions—a research area Norma is passionate about and plans to develop further. She is also a co-author of Greening The European Film Policy (2024).